SALES & MARKETING AREA

The role you are asking us to cover is such clear for us, that we don’t have to spend any word to detail its job description. We rather prefer to emphatise the importance of the responsibility you are going to delegate to us, working side by side with the key figures in your Company. We know how much the business result is related to this leader and that it is perceived as «the most influent representative in terms of image, concreteness and responsibility in front of the Property and the Customers».

Developing the Business means to exit from the routine given by a consolidated «seeding and harvesting» Sales & Marketing methodology. Product/Service types, focused sectors and clients, business business channels have to be assessed and reviewed.

The scenario is continuosuly evolving, and this change appears even quicker if your awareness and consequent reaction has some delay. Did you miss to keep your focus on the market or to listen to the Customer voice or to understand their unexpressed needs for a while? We can give you a significant help to recover this unlikely situation.

The Marketing Plan is a wide document, very detailed, that collects the whole recipe to translate the general targets given by the Property (or General Management) in operational activities of the Company Resources. The entire Enterprise System is permeated by it, and consequently e your Organization is reveiwed an d your System given by «Product/ Service/ Brand/ Distributione/ Incentives» is  re-engineered.

Once validated, the document is shared with all your relevant employees and becomes the  «road map» that leads their actions in a medium term timeframe, promoting an effective Company evolution.

A Market Survey enables to sound out the supply demand to predict the reaction with which the market will react to a particular new product, understanding the success probability after its potential launch. It makes possble to draw a Bench Marking Map on how your Competitors are positioned with their equivalent or similar products/ services.

The development of an efficient Sales Network, strongly focused on the sales targets and brand consolidation, enables you to reach your important commercial goals with limited resources. Through the defined commercial channels you can widespread to your target Clients. Selecting the resources with the needed characteristics and competences, binding them to your Company in a long term base and basing the business relationship on a strong contractual base, with clear guidelines and both side profitability conditions, your Enterprise amplifies enormously its visibility and presence on the market. We are able to implement for you the development of this Net Work.

The development of an effective Assistance Network enables you to:

-avoid the risk to loose your Customers, due to a lack of information promptly expeted by them or to an unsuitable supply of services for the maintenance of the sold goods;

-create further profit, with premium marginality and a longer terms base;

-fidelize the already catched Clients and being actractive for the new ones.

Enlarge the Value Chain of the the Product/ Service», for which you already put in place important assets to get the first sale, means to increase the profit of your past work with limited effort. We verify the consistency of your already existing Net Work and, if needed, we re-engineer it.